Shopify Winter 2025 Update – AI, Checkout, POS & Global Selling
Shopify’s Winter ’25 Edition introduces over 150 updates designed to enhance merchant operations, customer experiences, and global commerce capabilities.
shopify.com Here are some of the key features:
1. AI-Powered Assistance with Sidekick
Shopify has rolled out Sidekick, an AI-powered commerce assistant, to all English-speaking merchants. Sidekick is designed to boost productivity by providing intelligent support for daily store operations and decision-making processes.
2. Enhanced Draft Orders for Personalized Selling
Draft orders now fully support Shopify Functions, enabling seamless integration of custom checkout rules and automations across all order types. This enhancement is particularly beneficial for B2B transactions, allowing for features like locked product prices, custom bundles, and deposit collections.
3. Unified Analytics Platform
A more powerful analytics system is being introduced, offering customizable metrics and dimensions. Merchants can now create tailored reports focusing on their most critical business metrics, facilitating data-driven decision-making.
4. Expanded Customer Account Features
Merchants can now enhance customer accounts by installing apps that add functionalities such as subscription management and loyalty programs, all without requiring code. This allows for a seamless, branded experience for customers managing their interactions.
5. Global Markets Access
The Markets feature is now available to all merchants, enabling customized experiences across retail, B2B, and international sales channels. This expansion allows businesses to create market-specific strategies without the need for additional platforms.
6. Checkout Extensibility Enhancements
Customizations made through Checkout Extensibility now work seamlessly with Shop Pay, Shopify’s accelerated checkout method. New features like one-page checkout, Shopify’s bundles offering, and discount stacking are instantly available, ensuring a consistent experience across all buying surfaces.
7. Shopify POS Updates
The Point of Sale system has received several updates, including:
- Customer Metafields on POS: Capture and access important customer details, such as preferences and loyalty status, directly through the POS system. community.shopify.com
- Location-Based Filters: Target customers based on their proximity to your stores, enabling smarter localized marketing. community.shopify.com
- Shopify Bundles for POS: Create and sell product bundles seamlessly through POS, offering fixed combinations or multipacks to increase average order value. community.shopify.com
8. Shipping and Fulfillment Enhancements
Improvements in shipping include unified fulfillment logic, better UPS rates for smaller packages, and access to new shipping carriers in Europe. Additionally, merchants can now streamline bulk label creation and manage shipping insurance claims directly within Shopify.
These updates reflect Shopify’s commitment to providing merchants with tools that enhance efficiency, customer engagement, and global reach. By leveraging these new features, businesses can streamline operations and offer enriched experiences to their customers.